Though operating an escape room often feels significantly other than any "normal" business, some of the common business rules still apply.

One of them: customer retention is always cheaper than customer attraction. Once a player visited your escape room it would be much easier to get him back rather than get a new one right off the street.

However we are not going to talk about the reasons why opening just 1 escape room doesn't make sense (it just seems to be nearly obvious). Instead let's focus on some of the options purposed to bring the customer back to play another game. Various marketing activities and loyalty programs may vary quite a lot due to each escape room specifics, but almost every escape room we've been to (at least in Europe) is using one simple yet reliable trick – giving out some collectable souvenirs to players right after the game.

Sometimes slightly improving the overall impression is the case, but once the escape room owner takes a thoughtful approach – it's possible to turn cheap souvenirs into the powerful marketing weapon. Let's just take a quick overview of the most common options.